Effect of Product Quality and Product Value on Customer Loyalty: Empir-ical Study on Seaweed SME

This study aimed to determine the effect of product quality product value on customer loyalty at seaweed processing centers in the Bantaeng district. The products being marketed include crackers from seaweed, seaweed nuggets, seaweed noodles, and seaweed meatballs. Researchers consider this theme's departure significant, seeing how much influence product quality and product value have on customer loyalty. The data collection method used a questionnaire, which was dis�tributed to 97 respondents.The results of the study state that product quality is thereason someone returns to buy a product. The better the product's quality, the higher the product's value in the eyes of the customer, and customer loyalty is more dominantly influenced by product quality than product value.