The Analysis of Strategic Management of Fajar in Increasing Corporate Income

PT. Fajar Media Koran is a company that manages the newspaper business. This study aims to describe the internal and external conditions of the company which has problems with income downward trend and corporate organization structure. SWOT analysis and TOWS matrix are formulated as an alternative strategy for the company. This study used a qualitative approach with primary and secondary data collection techniques. The result showed that there must be internal corrections (improving the system, efficiency and effectiveness, empowering the human resources, improving the service quality, building business unit synergy), and external improvements (strengthening the network, developing the business unit and relations). Internal and external improvements are in line with Information and Technology (IT) development, market needs, and business trends. Meanwhile, the applied organization structure is the line organization structure which is centered on the supreme leader.